Everyone wants high rankings on Google. It’s about how most people determine whether a website is successful or not. But there’s a metric that people often ignore or don’t know much about that is Alexa.
Alexa is a global ranking system that uses web traffic data to compile a list of the important websites, the Alexa rank.
What is Alexa ranking?
Alexa rank is a measure of website popularity
. This Alexa ranks millions of websites in order of popularity. It is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months.
How Does Alexa Rank Work?
It works by a combination of the site’s estimated traffic as well as visitor engagement
over the previous 3 months, Alexa rank is calculated. The traffic and engagement are estimated from data provided by its toolbar. Thus, it monitors a user browsing behavior which acts as a sample of all Internet users.
If you really want to contribute data to the rank, to get started you just need to download and install the Alexa toolbar.
It displays the Alexa Rank of the visited website. Alexa sends traffic data to the main server, recording your IP address and the URL you are visiting.
How to increase Alexa ranking?
- Optimize Your Metadata
Just like SEO best practices, you need to add metadata both page titles and meta descriptions to your site so that Alexa and Google know what your site is about.
- Write Content which people want to Read
Attracting people to your website with high-quality content is great for numerous reasons: it improves SEO, it gets people to your site and allows you to rank for revenue-driving keywords. It will also increase your chances of people with the Alexa toolbar visiting, resulting in a higher rank.
- Update Your Site Regularly
Keep your site updated with fresh content that people want to read. Whether you are a blogger, developer, or small business owner, it’s important to improve engagement by producing useful content regularly.
- Share Your Content on Social Media
You also need to promote your content on relevant social media channels. Ideally, you want to target the platforms where your target audience hangs out. With 3.2 billion daily social media users, you don’t want to miss out on getting those eyeballs on your site.
- Increase Web Traffic
Now, this is going to be potentially the hardest one. Increasing your traffic isn’t going to happen overnight. It takes consistent effort in creating content, maintaining a healthy website, and getting high-quality backlinks to your site.
This is all about how to increase Alexa ranking. Just think of it as a complementary tool to strengthen your SEO strategy. Remember, The lower the Alexa rank, the better the estimated traffic will be.